Search Results for 'BASF receives globally recognized iF design award'
By Dan Antonelli
Published February 5, 2014
Branding. It’s a loaded term tossed around in the marketing world, but carries with it some huge potential. For small business owners, branding might seem like a waste of time, another box to check on the business building to-do list. However… Read More »
By John D. Hurt and Steve McDaniel, Technology LItigators
Published August 13, 2013
Once in a while, you may decide to try to turn your trade secret coating formulation into a patent despite the various issues (e.g., sluggish time to issuance, appeal or filing a request for continued examination) previously discussed in this series.… Read More »
Published June 22, 2012
SLIPS technology, developed by the lab of Joanna Aizenberg, has transformative potential for everyday life. A novel coating that repels almost every type of liquid and solid, from blood and crude oil to ice and bacteria, has received a 2012 R&D 1… Read More »
By Kerry Pianoforte, Associate Editor
Published April 19, 2012
This annual event hosted by the School of Polymers and High Performance Materials at the University of Southern Mississippi featured 50 presentations on the latest in waterborne technology for the coatings industry. Read More »
DuPont's Automotive Color Popularity Report claims white to be the fastest growing color choice in the world
Published November 30, 2011
White/white pearl has emerged as the fastest growing color to tie with silver as the world's leading automotive color choices, according to the 2011 DuPont Automotive Color Popularity Report. A substantial increase in the popularity of white/whit… Read More »
By Tim Wright
Published October 5, 2010
One of the leading North American paint manufacturers, Benjamin Moore continues to innovate new technology for the exterior architectural coatings market place. Jeff Spillane, senior product marketing manager at Benjamin Moore discusses some of these new advancements as well as the market in general. Read More »
By Steve McDaniel, Ph.D.
Published May 1, 2010
In the last of a three-part series discussing the potential for biofunctional coatings to serve as catalysts for revitalizing the coatings industry, the wide variety of technologies under development at Reactive Surfaces is highlighted. Read More »
BRANDING...CO-BRANDING...INGREDIENT BRANDING Do we know the Difference...Is it Important to Make Distinctions?
Published July 20, 2013
There are several hundred companies whose only specialty is to assist their clients in developing successful branding techniques in an attempt to differentiate and ultimately disrupt the target segments their clients covet. Read More »