Despite the worldwide economic downturn that has negatively impacted business on an unprecedented scale across the global paint and coatings supply chain, the mood at the European Coatings Show (ECS) 2009 was surprisingly upbeat.
The global economic downturn has slowed the demand for paint and coatings. However, an increased demand for "green" products is one bright spot for resin manufacturers.
At the European Coatings Show (ECS), Celanese Emulsion Polymers is presenting a broad portfolio of emulsion technologies to meet a wide range of performance potential and specific technologies that respond to the hottest trends with consumers.
Rising raw material costs, an overall slowdown in economic activity in mature markets, tightening VOC regulations and consolidation are all key trends facing exterior architectural coatings manufacturers.
An evolving regulatory environment, the green building movement and consumer demand are driving research and development of low- and zero-VOC paint and coatings.
Use is on the decline in some North American and European segments, however solvent-based coatings are still popular in developing markets around the world.