Search Results for 'Coatings Companies Shift Strategy'

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  • Why Reducing Coating Costs isn’t Necessarily a Winning Strategy

    Mike Reed , General Manager, US Coatings || August 4, 2015
    We often advise that buying coatings according to a low cost-per-unit cost isn’t a smart approach. Every OEM wants to reduce cost. And that makes sense. It’s just good business. Contrary to common sense, though, slashing the cost-per-unit…

  • BASF’s Nils Lessmann Discusses 
BASF’s Growth Strategy for Africa

    BASF’s Nils Lessmann Discusses BASF’s Growth Strategy for Africa

    Shem Oirere, Africa Correspondent || May 6, 2014
    In February BASF announced it is expanding its business in industrial coatings in the growth market of Africa. The company said in a release it has, since October 2013, supplied coil coatings to Roofings Rolling Mills (RRM), which is part of the Roof…

  • Kansai Paint strategy for Africa
Stirs Region’s Major Markets

    Kansai Paint strategy for Africa Stirs Region’s Major Markets

    Shem Oirere, Africa Correspndent || November 8, 2013
     A plot developed by global Osaka-based paint maker Kansai Paint in 2010, to diversify geographically and also in terms of its products so as to mitigate the risk of too much dependence on the Asia market and the automobile sector, is slowly tur…

  • Coatings Companies Shift Strategy From Products to Market Segments

    Sean Milmo, European Correspondent || May 8, 2013
    A growing trend among industrial companies is to develop strategies for giving priority to specific customer sectors rather than types of products. European companies offering both coatings  and speciality chemicals have been becoming more incl…

  • Time To Revisit Value Migration

    Time To Revisit Value Migration

    Phil Phillips, PhD, Contributing Writer || July 24, 2012
    Adrian Slywotzky created a business model that has lasted longer than its introduction in 1996 in the book, “Value Migration - How to Think Several Moves Ahead of the Competition.” Slywotzky defines Value Migration, Marketing and Marketi…

  • Frost & Sullivan foresees dynamic shift in the APAC decorative coatings market in 2012

    February 15, 2012
    The Asia Pacific (APAC) decorative coatings market has seen steady progress since 2010, outperforming the global decorative coatings market in volume and value. This surge in volume can be explained by the heavy investments in infrastructure developm…

  • Architectural Coatings Market

    Architectural Coatings Market

    Tim Wright, Editor || January 24, 2012
    In high growth regions demand for architectural coatings continues to grow, but in the mature markets of North America and Western Europe difficult conditions remain.

  • Culture and strategic leadership

    January 29, 2010
    Organizational culture is created by the strategic leadership provided by an organizations founder or top management. As I observed before, and then reverified during my doctorate peer-reviewed literature research, an organization's founder is pa…

  • Marketing Matters

    Bonnie Morrow || October 1, 2009
    Because most coatings manufacturers have a broad, complex business model that embraces multiple customer targets, the selling and marketing of coatings requires a vigilant and precise understanding of customers and their needs.