There are several hundred companies whose only specialty is to assist their clients in developing successful branding techniques in an attempt to differentiate and ultimately disrupt the target segments their clients covet.
AMI supplies microencapsulated self-healing additives to coatings manufacturers for use in their coating products. AMI's products add self-healing functionality to a wide range of coating chemistries.
The market for industrial coatings was impacted by economic uncertainty and unsteady demand, but there are indications that certain segments such as agriculture and construction equipment will see growth.
The partnership between AkzoNobel and The University of Manchester will focus on the scientific understanding of corrosion protection and the knowledge generated will be used to deliver improved corrosion protection products.