BASF Corporation: The company
announced several structural and personnel
changes as part of its global
“Fit for the Future” strategy.
BASF’s NAFTA Region II, responsible
for coatings, will be headed by
Frank E. McKulka, executive vice
president of BASF and president of
NAFTA Region II.
William Lizzi, executive vice president
of BASF Corporation and president
of NAFTA Region III, will retire
in June 2002, after 25 years of service
to the company.
Harold L. McDonald has been
appointed executive vice president,
manufacturing and services, BASF
Corporation. Hans-Ulrich Engel, executive
vice president and chief financial
officer at BASF has added corporate
purchasing to his responsibilities,
which includes tax and treasury.
Thomas Y. Allman, senior vice president
and general counsel, and
Timothy P. Andree, vice president, corporate
communications, will report to
Peter Oakley, chairman and CEO of
BASF Corp. and member of the board
of directors, BASF Aktiengesellschaft.
Soft-touch or soft-feel coatings are employed to create a variety of haptic effects on plastic, paper and metal substrates. Haptic effects can improve a consumer’s perceived value of the product, and influence them to buy the product over other…