● BASF: Thomas Stewing, automotive
refinish sales manager for Germany at
Glasurit GmbH, a company of BASF
Coatings AG, has taken over the sales
central/eastern Europe unit within
the metal coatings department at
BASF Coatings. Franz-Josef Eilerts,
who had managed sales central/eastern
Europe within metal coatings at
BASF Coatings, will assume Mr.
Stewing’s former role.
Soft-touch or soft-feel coatings are employed to create a variety of haptic effects on plastic, paper and metal substrates. Haptic effects can improve a consumer’s perceived value of the product, and influence them to buy the product over other…