Welcome Guest to Coatings World    Login || Register
Last Updated Monday, August 31 2015

Asia-Pacific Paint Study from IRL

Published August 10, 2005
Related Searches: Color
In North America, silver, currently the most popular automotive color choice, will increasingly give way to various shades of blue, according to BASF color expert, Jon Hall. “In North America, people have seen the collapse of the technology bubble, the shock of terrorist attacks and the onset of recession,” he said. “As a result, tastes will change. In increasing demand for shades of blue, particularly those with a more metallic and sparkling quality, will arise, as this color is a representation of stability.”
Sharp changes in society will also influence future automotive colors in Japan, predicted BASF color stylists. Following prolonged recession and social unrest, people are focusing on qualities such as nostalgia, tradition, heritage and excellence, while still hoping for a bright future. “Here the focus is on high technologies, the future, animation, children and optimism,” said Eiji Fujimori, color stylist for Asia. “Nostalgic solid colors and warm beige-based colors are emerging to soothe and heal. Various silver and white hues were created with a future oriented image.”

blog comments powered by Disqus

Receive free Coatings World emails
Sign up now to receive the weekly newsletter, and more!

Enter your email address:
Company Spotlight
18F, No.85, Sec. 1, Chung-Shiao E. Rd.
Taipei, Taiwan, 100
View Profile
Micro Powders, Inc.
580 White Plains Rd.
Tarrytown, NY, 10591
View Profile
AZ Electronic Materials Co., Ltd.
No. 458-6, Sinsing Road Hu Kou Township Hsinchu Country 303, Taiwan
Hsinchu Country, Taiwan, 303
View Profile
Siltech Corporation
225 Wicksteed Avenue
Toronto, ON, M4H 1G5
View Profile
BASF Corporation
100 Campus Drive
Florham Park, NJ, 07932
View Profile
Sunin Machine Co., Ltd.
No.96, Chiao Ho Rd ,Chungho Dist
New Taipei City, Taiwan , 235
Taiwan Roc
View Profile
Houchi Chemical Co., Ltd
No.56, Fu Chow Street
Taipei, Taipei, 100
View Profile
Shamrock Technologies, Inc.
Foot of Pacific Street
Newark, NJ, 07114
View Profile
Follow Coatings World On