Welcome Guest to Coatings World    Login || Register
Last Updated Tuesday, September 23 2014
Print

Glidden Joins NASCAR



Published August 10, 2005
Glidden has signed on as an associate sponsor of the No. 20 Home Depot Pontiac driven by Tony Stewart, part of the Joe Gibbs Racing team. The company has also begun a promotional relationship with NASCAR, which it sees as a strategic marketing move for the ICI Paint brand.
“We see genuine affinity for NASCAR in the professional paint community,” said Dan Bonini, senior vice president of marketing for ICI Paints. “Not only does this allow us to build the brand of Glidden Paint, but it allows us to support a very important customer of ours, The Home Depot.”
Mr. Bonini continued, “We also see the core NASCAR fans as DIY


blog comments powered by Disqus
Receive free Coatings World emails
Sign up now to receive the weekly newsletter, and more!

Enter your email address:
Company Spotlight
Sunin Machine Co., Ltd.
No.96, Chiao Ho Rd ,Chungho Dist
New Taipei City, Taiwan , 235
Taiwan Roc
View Profile
Keeneyes
18F, No.85, Sec. 1, Chung-Shiao E. Rd.
Taipei, Taiwan, 100
R.O.C.
View Profile
BASF Corporation
100 Campus Drive
Florham Park, NJ, 07932
US
View Profile
Micro Powders, Inc.
580 White Plains Rd.
Tarrytown, NY, 10591
US
View Profile
Lubrizol Advanced Materials, Inc.
9911 Brecksville Road
Cleveland, OH, 44141
US
View Profile
Houchi Chemical Co., Ltd
No.56, Fu Chow Street
Taipei, Taipei, 100
Taiwan
View Profile
Shamrock Technologies, Inc.
Foot of Pacific Street
Newark, NJ, 07114
USA
View Profile
Siltech Corporation
225 Wicksteed Avenue
Toronto, ON, M4H 1G5
Canada
View Profile
AZ Electronic Materials Co., Ltd.
No. 458-6, Sinsing Road Hu Kou Township Hsinchu Country 303, Taiwan
Hsinchu Country, Taiwan, 303
Taiwan
View Profile
Follow Coatings World On