PPG: Lorene C. Boettcher has
joined PPG Industries as manager,
global design and color marketing
for its automotive coatings business
unit, based in Troy, MI.
In her new position, Ms.
Boettcher oversees the company’s
advanced color styling team and
directs worldwide color marketing
activities for PPG’s OEM automotive
Architectural coatings are becoming increasingly robust as we move into the 21st century. Consumers demand that coatings be more stain repellent or easy-to-clean. To meet this demand, paint companies advertise highly cleanable,…