Rohm and Haas has made more than 250 of its powder coatings products available to customers at a moment’s notice. The new Ready-to-Ship product roster—offered by the company’s North America general metal finishing segment—encompasses 12 distinct product lines and more than 250 color and texture choices.
“No other company offers this depth of offerings that are on the floor and ready to go to our customers at a moment’s notice,” said Ned Lancaster, marketing specialist. Lancaster noted that the tightly managed supply chain behind this new offering not only speeds product delivery to customers, but also allowed Rohm and Haas to include 63 new products in the initial Ready-to-Ship program.
Customers can evaluate color choices for these products via a new fandeck, poster color system or online.