DuPont appoints marketing
and communications manager
DuPont Refinish has appointed Linda Van Calster as its new marketing and communications manager for Europe, Middle East and Africa. She replaces Kim Clarke, who has been appointed sales manager DuPont Refinish Central and Eastern Europe, Middle East and Africa.
Van Calster has more than 15 years of experience at DuPont Refinish. Most recently, she was DuPont Refinish eMarketing specialist, and was responsible for launching 12 DuPont Refinish web sites throughout Europe and implementing extranets for the importer and local distributor networks and sales teams.
Soft-touch or soft-feel coatings are employed to create a variety of haptic effects on plastic, paper and metal substrates. Haptic effects can improve a consumer’s perceived value of the product, and influence them to buy the product over other…