Rohm and Haas Names north American: Shruti Singhai
November 17, 2006
Rohm and Haas Names north American
Market Manager, Traffic Paint Polymers
Shruti Singhal has been named North American market manager for traffic paint polymers by Rohm and Haas Company, architectural and functional coatings business. Singhal will drive strategy development for the traffic marking segment and will work closely with Rohm and Haas’ technical team to prioritize traffic paint product and research projects.
Prior to joining Rohm and Haas, Singhal spent 13 years at Cognis Corporation, serving most recently as the manager for global key accounts for the polymer, coatings and ink business. He has extensive international marketing and technical experience, having served in key global business roles in the coatings industry.
The introduction of Point-of-Sale Tinting systems in the 1950s changed forever the way that decorative paints are sold. Prior to World War II and during the immediate post-war period, paints were supplied in a limited range of colors and retailers ha…