Lowe's Companies, Inc., in conjunction with The Valspar Corporation, announced that its premium-quality paint label for interior and exterior applications, previously sold under the American Tradition, Signature Colors and Duramax labels, will be consolidated under the Valspar name. Inside the can the paint and color palettes will remain the same.
"Together, Lowe's and Valspar have offered superior-quality paint products to consumers for more than 35 years," said Theresa Anderson, Lowe's senior vice president for merchandising. "This evolution of the Valspar brand in our stores simplifies the shopping process for consumers, making it easier to choose the right high-quality paint products for the projects they're undertaking inside or outside of their homes."
Starting this spring, paint departments in Lowe's stores across the country are getting a new look to improve the organization of the Valspar offerings under the Valspar Signature Colors, Valspar Duramax and Valspar Ultra Premium brands. Consumers will see the Valspar name integrated into all stores by spring 2007. In addition, the exclusive Martha Stewart Colors palette will be available only at Lowe's, further enhancing the Valspar Signature Colors portfolio.