Dow Corning names
maxwell marketing director
Dow Corning has named Mark Maxwell global marketing director for its engineered elastomers industry. Sammy Hui will succeed Maxwell as global marketing communications manager. In his new position, Maxwell will be responsible for developing and implementing key business strategies and brand management for the engineered elastomers business. Since joining Dow Corning more than 20 years ago, Maxwell has held numerous management roles in sales, marketing and marketing communications. Based in Hong Kong, Hui has more than 20 years of marketing, business development and marketing communications experience.
The importance of color is lost on no one. It is one of the biggest factors that shapes our lives and view of the world. Color conveys emotion and defines cultures; it inspires us and provokes reaction. Though the end goal has always been to produce…