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R-M and Hyundai seal global cooperation for automotive refinish products

By Tim Wright

Published June 29, 2007
R-M, BASF's automotive refinish brand, and Hyundai Motor Company have agreed on a close global partnership for the automotive refinish product business. The goal of the cooperation is to develop coordinated refinish products as well as training concepts and additional support for the carmaker's customer service. The implementation of the program, which is targeted on a global level, is already underway.

Both partners are expecting the agreement to lead to sustainable growth of the after-sales market. As a specialist for automotive refinish products and its team of trainers working on site all over the world, R-M is in an ideal position to develop customized training seminars. The employees' experience and requirements are taken into account when drawing up training courses. For instance, the trainers have already developed concepts for special programs that also exclusively combine the images of the two companies, as in the Hyundai - R-M automotive refinish product modules.

With the integration into Hyundai's Technical Recognition Program, R-M also intends to ensure that it quickly becomes part of the global sales network. Through individual support, which can even include planning a network of bodyshops, the partnership aims to maintain the efficiency and service quality in the Hyundai body shops at the same high level all over the globe.

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