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Berger-Becker Acroma Paints to launch coating products in India

Published June 12, 2008
The Kolkata-based paint manufacturer Berger Paints Ltd. has tied up with Italian Becker Acroma Spa to launch water-based and polyurethane wood-finish products for the Indian market.
These two products will be followed by glass paints, clear coats, floor coatings, exterior coatings for heritage buildings and other products from the collaboration, known as Berger-Becker Acroma, in India, in the second phase of expansion beginning in September.
The technical partnership is an extension of their coil manufacturing setup Berger BIC at Goa. The products will be imported from Italy until substantial volumes are met before manufacturing in India.
“We will use the capabilities of the Goa plant for some time, but will look to set up a greenfield project somewhere in India, going forward,” said Stefano Antoniazzi, managing director, Becker Acroma.
The wood finish market in India is estimated at Rs300 crore, according to Abhijit Roy, vice president, sales and marketing, Berger. The company will be looking for a 25-30% share, he said.

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