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AkzoNobel wins approval for McDonald's redesign

By Tim Wright | October 15, 2008

AkzoNobel wins approval for McDonald's redesign

AkzoNobel has developed a coatings menu for McDonald’s, which involves supplying a range of paint products for the re-imaging of hundreds of its Purely Simple style restaurants.
The agreement was arranged by AkzoNobel Global Image Solutions (GIS), which was specifically set up to offer a one-stop-shop to customers requiring a range of different coatings products from across the company's portfolio.
The latest approval will see the company provide powder coatings for use on furniture in all Purely Simple outlets across Europe. AkzoNobel already has approval from McDonald's Europe to provide Dulux decorative paint for the Purely Simple stores. Established less than a year ago, GIS approvals have already been received from customers such as Shell, Volvo and Iveco.
"This is another great example of how we are fully focused on meeting the needs and contributing to the success of our customers," said AkzoNobel CEO Hans Wijers. "As the world's largest coatings company we have global capability and expertise which give us that all-important competitive edge."
Added GIS business development manager Angus Findlay, "Our single point of contact approach opens doors to answers from right across AkzoNobel's high quality product range, while at the same time keeping project management beautifully streamlined and simple.
"One of the main requirements of this latest agreement was that the coatings we supplied should be resistant to the extensive cleaning required for all McDonald's restaurant surfaces,” Findlay continued. “Following several trials and tests, McDonald's European Restaurant Development & Design Studio (ERDDS) selected the Interpon Titanium powder coating from our Elements color collection as it meets their twin requirements for aesthetic appearance and resistance to cleaning materials."
McDonald's Europe has invested heavily in upgrading the customer experience and is conducting a major restaurant re-imaging program. In total, nine "off plan" designs for restaurant décor have been developed, including the minimalist Purely Simple range consisting of neutral colors and tones.
McDonald's operates more than 30,000 local restaurants globally, serving 52 million people in more than 100 countries every day. Its Purely Simple outlets account for a quarter of the food retailer's presence across Europe.

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