Nuplex Resins has appointed Patrick Nix to sales and marketing manager, North America. Nix will continue his responsibilities of managing sales and customer service for the North America region. In addition he will now be responsible for leading the commercial strategy for all technologies and markets in North America. Nix has been with the company for more than 6 years.
Nuplex has also appointed Philip Shuffett manager of research and development, the Americas. Shuffett’s responsibilities will include the management and direction of all research and development personnel in the Louisville and East St. Louis facilities. Shuffett has been with the company and involved in resin synthesis for 38 years.
Soft-touch or soft-feel coatings are employed to create a variety of haptic effects on plastic, paper and metal substrates. Haptic effects can improve a consumer’s perceived value of the product, and influence them to buy the product over other…