Asia-Pacific is the only region forecast to have positive growth in 2009. Most countries in Asia-Pacific will show declines in consumption over 2008; China and India will contribute modest growth. Europe and North America are each forecast to have volume declines of six to seven percent in 2009. In addition to challenging end use markets, new regulations (e.g.: EU Decopaint Directive) are lowering VOCs in these regions and putting pressure on coating formulators. Motor vehicle production has also plummeted which has fostered a large decline in their coatings. Europe and North America each consume approximately 22-23% of the global coating volume.
World architectural paint consumption in 2009 is forecast at 34 billion pounds, down three percent from 2008. OEM coating consumption in 2009 is projected to come in at 16.5 billion pounds, off eight percent from 2008. Special purpose coating consumption in 2009 is expected to be nearly the same as the prior year.
The above information is derived from Kusumgar, Nerlfi & Growney’s current multiclient study project, "Global Paint & Coatings." For more information email the firm at firstname.lastname@example.org.