Alexander Serbin has been appointed as sales manager dedicated to grow sales in this market, which is estimated to be worth in the region of 1.2 million tons of paint.
Serbin studied at the Russian University of Chemical Technology and since graduating has followed a career in sales to the chemicals and the coatings industry. He brings to Azelis Rus extensive knowledge of coatings products—resins, additives, pigments/fillers—and their use in applications such as paints and varnishes, adhesives and sealants, inks and building and construction.
Azelis has had a presence in Russia since April 2008 when an office was opened in Moscow with local warehousing facilities nearby. Later, the local presence has been extended to St Petersburg and Novosibirsk to service customers spread throughout this vast country. Operations in Russia are headed up by regional managing director, Igor Loginov.