"Asia is already the largest market for our division today. We want to further participate in the dynamic growth in that region and beyond," said said Dr. Markus Kramer, president of BASF's dispersions and pigments division.To this end, we want to change the perspective from which we view our customer industries."
The regional business and production units located in Europe and Asia are not affected by this move.
BASF's portfolio of the dispersions and pigments division includes pigments, resins, dispersions and additives such as photoinitiators, light stabilizers and formulation additives. Main customer industries are the coatings and paints industry, as well as the adhesive, printing and packaging industries. The division posted sales of €3.2 billion in 2010.