PPG has partnered with BrandMuscle, a provider of web-based local marketing automation software, to introduce PPG Marketing on Demand, a suite of online tools and services to help distributors and collision repair facilities produce customized marketing and advertising materials. PPG Marketing on Demand is available to all PPG distributors and collision repair centers in North America.
The new system provides a resource distributors and body shops can access to develop a variety of promotional pieces to support their local businesses. At the PPG Marketing on Demand website, registered users can create professional-quality, online business pages and display ads, websites, email campaigns, print ads, brochures, and door and mirror hangers.
PPG is also providing distributors and collision centers with direct access to marketing professionals and media specialists who can assist with tasks as complicated as creating a marketing plan or as simple as negotiating the best rate for a local display ad.