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Coatings for Industry inks deal with Wooster Brush Company



Published July 18, 2012
Coatings for Industry (CFI), a direct-to-contractor supplier of industrial coating products, has entered an agreement with The Wooster Brush Company to offer the 161-year-old paint equipment supplier’s products to its own network of contractors.

Effective June 1, CFI’s customers have access to both high performance coatings and many of the tools needed to apply them from one source, according to CFI president Kevin Klotz.

“The Wooster Brush product offering brings Coatings for Industry one big step closer to being a one-stop shop for contractors seeking the quality materials and tools they need,” said Klotz. “We’re excited to be in partnership with such an innovative, historic company.”

CFI customers will have access to Wooster Brush’s complete product line, but Klotz expects Wooster’s roller covers in various sizes, extension poles, and surface prep tools such as scrapers and wire brushes to be the most popular items. The equipment will be delivered alongside CFI’s own primers, sealers and topcoats.

“For generations, Wooster has been the go-to source of equipment for painting and application professionals. This arrangement represents yet another great way to get our products directly into their hands,” said Keith Cornelius, market analyst for Wooster Brush.


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