“The collection is not just about trends that are seen today, but we’re offering a collection that pulls the best of all color, making this collection essential to reach for first when selecting the right color for a project.” said Sandy Agar-Studelska, color marketing manager for Diamond Vogel. “We’re making the selection of color easy with ColorEssentials. We’ve researched the best of color and compiled this comprehensive palette.”
Color selection is difficult when the color presentation does not offer the right size sample for consideration. ColorEssentials is supported with a new larger format fan deck and in-store color chip display. ColorEssentials also offers a Professional Color File that features single color chip options for professional specification and presentation. Our complete ColorEssentials line is available in our Color Sampler. A quart size is available for $6.50 to help test out color before purchase.
With the launch of ColorEssentials, a new online Color Finder found on diamondvogel.com offers large, easy to view color, with notations of the color’s LRV (Light Reflective Value), RGB and HEX value notations. As many pros now render their work on computer visualization systems, it’s important to offer this information in an easy to find way. ColorEssentials has also been added to our Envision color visualizer software where you can upload your own project photos to view color before you paint.
“ColorEssentials adds to our increasing color expertise, delivering relevant color solutions to professionals as well as homeowners and all that seek quality coatings," said Doug Vogel, vice-president of trade sales marketing with Diamond Vogel. "We’re delivering solid color solutions to our customers, and it’s gaining attention; we are proud of the color leadership we offer to the professional, homeowner and the industry.”