Effective April 1, 2013, Dr. Albert Heuser, President Market & Business Development Asia Pacific, will assume the responsibility for BASF’s Market & Business Development and Operations in Greater China as well as for all functional units in Asia Pacific. As President Greater China and Functions Asia Pacific, he will be based in Shanghai, China. This organizational change underlines the strategic importance of the Chinese market for BASF. Already today, Greater China is BASF’s third-largest market worldwide with sales of €6.7 billion in 2012 and more than 8,400 employees.
Effective May 1, 2013, Gops Pillay, Senior Vice President Dispersions & Pigments Asia Pacific, will assume the responsibility for all regional business units in Asia Pacific as well as for all countries in Asia Pacific outside of China. As President South & East Asia, ASEAN, and Australia/New Zealand, he will be based in Hong Kong. This new set-up will reduce organizational complexity as well as increase market and customer focus in the Asia Pacific markets.
Heuser and Pillay will both report to Dr. Martin Brudermüller, Vice Chairman of the Board of Executive Directors of BASF SE and responsible for Asia Pacific.
“With these changes, we are improving the efficiency of our Asia Pacific organization to better capture the opportunities in this dynamic region,” said Brudermüller. “China accounts for approximately 50 percent of our Asia Pacific business, and the achievements of the team during the past years have been remarkable. Moving one of our three regional top management positions to Shanghai with direct responsibility for our activities in China will enable us to keep our growth momentum.”
Soft-touch or soft-feel coatings are employed to create a variety of haptic effects on plastic, paper and metal substrates. Haptic effects can improve a consumer’s perceived value of the product, and influence them to buy the product over other…