BASF has launched a new global construction website with a focus on sustainability ( www.construction.basf.com ), offering quick and easy access to essential information for the industry stakeholders. The website presents the company’s products and solutions in terms of challenges faced by the construction industry such as increasing durability, improving resource efficiency and climate protection. It also serves as a central platform to exchange ideas by sharing authentic stories from a variety of stakeholders.
“Sustainability is a crucial issue for the construction industry and chemistry plays an important role in designing innovations for sustainable construction,” said Dr. Tilman Krauch, President of BASF’s Construction Chemicals division and head of BASF’s Global Construction Steering Committee. “The website is a window to what we do especially in the area of sustainability. It is designed to inform, connect and equip our construction partners with easy-to-access information, knowledge and ideas,” explained Krauch.
The construction industry is one of BASF’s key customer industries, accounting for up to 10 percent of total Group sales. In accordance with the “We create chemistry” strategy, BASF is focusing its business even more strongly on customers’ needs and driving sustainable solutions.
Soft-touch or soft-feel coatings are employed to create a variety of haptic effects on plastic, paper and metal substrates. Haptic effects can improve a consumer’s perceived value of the product, and influence them to buy the product over other…