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Benjamin Moore Collaborates with the Colonial Williamsburg Foundation for New Color Collection



Published May 23, 2013
Related Searches: Color
Benjamin Moore has joined with The Colonial Williamsburg Foundation’s Williamsburg brand to launch The Williamsburg Color Collection by Benjamin Moore, an assortment of paint colors authentically rooted in the history of our nation and its founding. The
new 144-color palette represents a unique intersection of history, science and design that reflects the actual colors that existed in the 18th- and 19th-century and brought to customers through the most advanced paint technology in the industry from Benjamin Moore, according to the company.

“This work showcases the close collaboration between two firms steeped in a rich heritage, both with a passion for bringing history into the home,” said Carl Minchew, Benjamin Moore’s vice president of color innovation and design. “The Williamsburg Color Collection by Benjamin Moore offers our customers beautiful shades in a palette of amazing, accurate colors that are as stylish today as they were 250 years ago.”

Colonial Williamsburg’s research team of historians and conservators examined period documents, paint samples, wallpaper and architectural fragments, and through this process discovered fresh and unexpected color findings. The Benjamin Moore team then carefully studied pigment compositions in order to precisely match these colors using the latest scientific methods to ensure the highest degree of authenticity to the original hues. As a result, The Williamsburg Color Collection by Benjamin Moore
presents a vibrant yet complex array of shades as they appeared more than 250 years ago that can be incorporated into the modern home.

The Williamsburg Color Collection by Benjamin Moore is now available in Benjamin Moore’s Aura, Regal Select, Advance and Grand Entrance paints, as well as pint samples. The vibrant, authentic colors that Benjamin Moore customers expect can only be achieved through Benjamin Moore paints, which are available exclusively through Benjamin Moore’s North American network of independent paint dealers. Benjamin Moore’s premium AURA, Regal Select, Grand Entrance, Advance paints are built upon the proprietary Gennex
platform, which has changed the industry and earned the passion and loyalty of homeowners and professional painters by delivering low-VOC and beauty and performance.


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