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PPG PITTSBURGH PAINTS Brand Unveils Mobile Version of The Voice of Color Paint Your Own Room Visualizer

June 26, 2013

PPG Pittsburgh Paints released the  mobile version of its The Voice of Color Paint Your Own Room Visualizerwith PPG EasyEdge Technology, providing painters, architects, facility managers and designers with an all-in-one integrated digital tool that now works directly from their tablet device’s mobile browser. Offering the first room visualizer accessible via tablet device, The Voice of Color Paint Your Own Room Visualizer allows professionals to use their tablet’s browser and camera in concert to take a photo and virtually paint a room through a single seamless process.

With the use of tablet devices on the continual rise, the mobile The Voice of Color Paint Your Own Room Visualizer allows professionals to envision any of the 1,900 colors in the PPG Pittsburgh Paints line on a client’s walls. With just a few clicks, users can mix and match walls, ceilings, trim and more to find the perfect colors for their next project. Moving the project from conceptualization to reality, the Paint Your Own Room Visualizer also allows professionals to find the nearest PPG Pittsburgh Paints store, where they can bring their project on their mobile device while purchasing their desired paint colors.

“Over the past three years, we have seen a significant rise in traffic to The Voice of Color website coming from mobile devices, which coupled with the increased reliance on tablets and smartphones helped spur the development of the patent pending mobile version of the Paint Your Own Room Visualizer,” said Dee Schlotter, brand manager, The Voice of Color program of the PPG Pittsburgh Paints brand. “The tool gives professionals a visual helper, accessible anywhere they go.”

The Paint Your Own Room Visualizer utilizes the revolutionary PPG EasyEdge Technology, offering industry-exclusive functionality to provide virtual painters with unprecedented control and detail for realistic quality. It considers elements in a room photo such as lighting, angles, furniture and trim to provide virtual painters with the simulated precision of painting a real room. By electronically mapping and outlining a room, PPG’s EasyEdge Technology removes the time consuming elements for professionals, allowing them to simply touch the desired color and drag it to the wall they want to paint.

Data and painted room images are now saved on the Cloud, giving professionals access to all of their stored information from any point of contact – their desktop, mobile visualizer and PPG mobile app. Painted rooms can also be shared to social media pages directly from the Visualizer as well.

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