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Celanese to Support Growing Trend Toward Low Odor Decorative Paint in Latin America

September 4, 2013

Celanese Emulsion Polymers, a global leader in vinyl-based emulsions, invites attendees of the ABRAFATI 2013 international exhibition to learn more about solutions for low odor, low VOC decorative paint. Increasing consumer demands for low emission solutions is driving change within the Latin American coatings industry. Celanese will explain how its EcoVAE® line of vinyl acetate/ethylene (VAE) emulsions may be used in Latin America to meet an array of marketing, regulatory and performance needs.

“Since Exhibiting at ABRAFATI 2011, we have seen a sustained growth in the demand for low odor, low emission decorative paints throughout the entire Latin American region.  Virtually nonexistent just two years ago, a new niche for eco-friendly decorative coatings has taken hold,” said Brad Moncla, Marketing Manager for the Americas.  “Our technical support team in São Paulo is now working with a range of decorative paint manufacturers to utilize EcoVAE emulsions and to fully understand all of the formulation benefits made possible by VAE emulsion technology.”  Benefits include the ability to achieve truly low odor paint formulations as well as performance enhancements such as good scrub resistance and easy touch ups. 

Dr. Narayan Raman will also give a presentation at the Congress on Wednesday entitled, “Vinyl acetate/ethylene emulsions:  Designing for performance in low odor decorative paints for Latin America.”  “To better support decorative paint formulators, Celanese offers a range of innovative VAE-based technologies that may be used to fulfill very precise needs,” said Dr. Raman. “Through our EcoVAE products, we are proud to provide the Latin America marketplace with an exceptional value proposition.”