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LINE-X Protective Coatings Launches "Toughen Up Your Tailgate" Facebook Sweepstakes Promotion

September 13, 2013

LINE-X Protective Coatings, the nation's leading developer and provider of high performance protective coatings now celebrating its 20th anniversary, today announced the launch of a new social media sweepstakes promotion, "Toughen Up Your Tailgate". "Toughen Up Your Tailgate" is Facebook-based promotion that will award five premium LINE-X PLATINUM bedliners to LINE-X fans throughout the coming weeks. LINE-X fans can enter the "Toughen Up Your Tailgate" sweepstakes promotion once per day, every day throughout the contest, running now until Oct. 12, 2013 via LINE-X's Facebook page.

"'Toughen Up Your Tailgate' launches just in time to celebrate the return of football season and LINE-X will be awarding our fans with the best bedliners available for the ultimate in tailgate protection. Our new LINE-X PLATINUM coating is truly the toughest high performance coating on the market, being 300 percent tougher than standard bedliners," said Kevin Heronimus, LINE-X CEO. "Available in a variety of customizable colors, fans will even be able to coordinate with their favorites team's colors."

With more franchise locations across the globe than ever before, fans of the LINE-X brand can upgrade their trucks with the leading high performance coatings from LINE-X at their nearest LINE-X location, including recently launched LINE-X PLATINUM. LINE-X PLATINUM is 300 percent tougher than the industry standard bedliner available on the market today and available in a wide variety of customizable colors.

To enter for a chance to win the LINE-X "Toughen Up Your Tailgate" sweepstakes, visit