With its wide variety and industry-leading packaging adhesive offerings, H.B. Fuller provides the full breadth and depth of adhesives and engineering services for end-of-line packaging, container labeling, flexible packaging, retail-ready packaging, handle and packaging reinforcement and specialty packaging. Along with the robust offering, the new Packaging Center of Excellence will further enable collaboration efforts to help brands continue to advance their packaging designs.
"Packaging heavily influences consumer buying decisions and with the rise of social media, all it takes is one negative experience to put brands on the defensive," said Peter Petrulo, business director of packaging, North America, at H.B. Fuller. "As experts in packaging adhesives, it's our role to help protect our customer's product and ensure end-users have a positive experience with our customer's brand. That means staying on top of industry trends so we can meet our customers' evolving business needs for safety, sustainability, efficiency and new packaging applications."