Welcome Guest to Coatings World    Login || Register
Last Updated Saturday, October 25 2014
Print

AkzoNobel Appoints Initials Marketing



Published September 24, 2013
Akzo Nobel has appointed Initials Marketing to handle its below-the-line account for the UK business.

Initials will be responsible for creating retail and trade campaigns across the entire brand range which includes Dulux as well as, Cuprinol, Hammerite and several specialist trade brands.

The agency will report in to Stephen Edwards, senior marketing manager for professional customer and communications at AkzoNobel.

Edwards said: “This is an important appointment for us, and we went through an extensive selection process, managed for us by Rosie Doggett of RAD Consulting, before shortlisting three companies. We were looking for an agency that would help us drive category growth for both our consumer and trade brands, and Initials demonstrated the right blend of strategic capability and creative firepower. The agency’s experience of working with both manufacturer and retailer brands is impressive and we are looking forward to working with the team there.”

Richard Barrett, managing director at Initials Marketing, said: “Our strategy will be to encourage people to reassess both their inside and outdoor spaces in a completely different way. We aim to break the mould of how paint manufacturers traditionally provide just inspiration.

“The opportunity to work on such an iconic brand as Dulux, as well as the complete range of both retail and trade brands in the Akzo portfolio, gives us scope to inject creativity in a market which has generally been very traditional in its approach.”


blog comments powered by Disqus
Receive free Coatings World emails
Sign up now to receive the weekly newsletter, and more!

Enter your email address:
Company Spotlight
Micro Powders, Inc.
580 White Plains Rd.
Tarrytown, NY, 10591
US
View Profile
Sunin Machine Co., Ltd.
No.96, Chiao Ho Rd ,Chungho Dist
New Taipei City, Taiwan , 235
Taiwan Roc
View Profile
Houchi Chemical Co., Ltd
No.56, Fu Chow Street
Taipei, Taipei, 100
Taiwan
View Profile
Shamrock Technologies, Inc.
Foot of Pacific Street
Newark, NJ, 07114
USA
View Profile
BASF Corporation
100 Campus Drive
Florham Park, NJ, 07932
US
View Profile
Lubrizol Advanced Materials, Inc.
9911 Brecksville Road
Cleveland, OH, 44141
US
View Profile
Siltech Corporation
225 Wicksteed Avenue
Toronto, ON, M4H 1G5
Canada
View Profile
Keeneyes
18F, No.85, Sec. 1, Chung-Shiao E. Rd.
Taipei, Taiwan, 100
R.O.C.
View Profile
AZ Electronic Materials Co., Ltd.
No. 458-6, Sinsing Road Hu Kou Township Hsinchu Country 303, Taiwan
Hsinchu Country, Taiwan, 303
Taiwan
View Profile
Follow Coatings World On