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LINE-X Protective Coatings to Sponsor SEMA Project Vehicles Throughout Show Floor

November 5, 2013

- LINE-X Protective Coatings will be attending and showcasing with several project vehicles at the 2013 Specialty Equipment Market Association Show (SEMA), Nov. 5-8, 2013 in Las Vegas, Nevada. Along with a booth display, LINE-X will also be sponsoring additional project vehicles that will be positioned throughout the show in various booths and outside the convention center. On display in the LINE-X booth will be the project vehicle created and designed for Willie Robertson, CEO of Duck Commander. LINE-X will be releasing the full details of the project vehicle in the LINE-X booth Thursday, Nov. 7, 2013 at 1:30pm located in the South Hall, Upper Level, # 34123.

"LINE-X believes in always providing the best product so we are thrilled to be chosen to be a part of several project vehicles throughout the SEMA show. Being a part of some of the most creative and innovative vehicle collaborations coming to the show is a great experience and we are happy to be included in the vehicle designs and productions," said Kevin Heronimus, CEO of LINE-X Protective Coatings. "We are excited for our upcoming unveil of our project vehicle for Willie Robertson as well as the accompanying announcements for LINE-X's all new customizable truck division being launched at SEMA."

Along with an impressive booth display, LINE-X collaborated on several project vehicles that will be displayed throughout the show floor. Many of these project vehicles feature the company's newest product, the recently launched LINE-X PLATINUM Spray-On Bedliner. LINE-X PLATINUM is 300 percent tougher than the industry standard spray-on bedliner available on the market today. LINE-X PLATINUM effectively triples bedliner performance and is available in a variety of customizable color options that are fade and abrasion resistant and offer U.V. protection and excellent gloss retention for a guaranteed long-lasting finish.

Below is a list of project vehicles featuring LINE-X products including LINE-X PLATINUM, LINE-X PREMIUM and LINE-X Body Armour.

    DSO/MAD Industries built F-150 featuring LINE-X PLATINUM, Ford Booth #22200
    EcoTrek 2013 F-350 Super Duty featuring LINE-X PREMIUM, Ford Booth #22200
    Tjin Edition Road Show built F-150 featuring LINE-X PLATINUM, Ford Booth #22200
    SNOW Team / DC Shoes Toyota Tacoma build featuring LINE-X Body Armour, Toyota Booth #24801
    X-Treme Toyz built 2014 Jeep Wrangler featuring LINE-X PREMIUM, Mickey Thompson Booth #43035
    X-Treme Toyz built 2011 F-150 featuring LINE-X PREMIUM, Mickey Thompson Booth #43035
    AMP Research built 2014 Silverado featuring LINE-X PREMIUM, Booth #30111
    Truck Covers USA built 2014 GMC Sierra featuring LINE-X PREMIUM, Booth #31171
    Truck Covers USA built Raptor featuring LINE-X PREMIUM, Booth #31171
    Complete Customs built 2014 Sierra to also be featured in Street Trucks Magazine, RBP Booth #43089
    Addictive Desert Designs built Raptor, Roush Booth #35227
    Go Rhino built 2014 Sierra, Booth #30037
    GenRight Off Road built Jeep, Booth #38229
    Atturo Tire built Raptor, Booth #40293
    LINE-X Custom Shop built '73 Bronco, Mohawk Booth #10265
    Royalty Core built 2013 Dodge Ram 2500 featuring LINE-X PLATINUM, Ingen Technology Booth #21333
    SEMA Show built '66 Chevy featuring LINE-X PREMIUM
    SEMA Show built '64 Lincoln Continental featuring LINE-X PREMIUM on the interior, hood and trunk

The project vehicles will also be identified with LINE-X wheel stands while on display at the 2013 SEMA Show. For more information about LINE-X products, applications and upcoming SEMA attendance, visit LINE-X online at

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