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BehrPro Enhances Web Enabled Business Program



Published November 13, 2013

BehrPro, the professional products and services group of Behr Process Corporation, strengthened its commitment to helping professionals grow sustainable businesses by announcing updates to its Web Enabled Business (WEB) service. WEB is a free program for pre-qualified professionals to create customized websites and expand their online presence. Registered BehrPro professionals now have access to new and enhanced features, including better search engine optimization (SEO), Google+ Local registration, paid search campaigns for Google AdWords and ready-to-customize direct mail templates to support offline marketing efforts.  In addition, all websites created with the WEB program will be mobile compatible to ensure smartphone and tablet visitors can access a visually appropriate version of the site.

“We launched an initial pilot WEB program last year because we knew the power of online marketing for small business owners could not be ignored, but that pros are starved for time and marketing dollars are often limited,” said Lisa Kudukis, director of professional products and services at Behr Process Corporation. “We’ve taken the BehrPro WEB service one step further to give industry professionals a local marketing solution. The updates take advantage of SEO, incorporating social links, and providing Google+ Local registration to help pros get in front of their local customers when they are Web searching. We also expanded into paid search and direct mail channels to exponentially improve pros’ ability to effectively market their services.”

The WEB customization tool’s intuitive, step-by-step process allows pros to create a comprehensive website, equipped with a project gallery, request-a-quote feature, and enhanced SEO—all fully customizable, without design or hosting fees. Furthermore, to help increase relevant site traffic, WEB now offers ready-to-subscribe paid search campaigns that target core audiences and increase online visibility. BehrPro WEB also includes professional direct mail templates with competitive pricing for printing and list rental for businesses seeking complementary offline marketing tactics.

“After WEB debuted, we listened to our users’ feedback and dedicated time to enhancing the service and developing the industry’s first suite of marketing tools that provides pros with the resources to invest in local, targeted promotional  tactics,” said Mika Carter, senior professional marketing manager, eBiz and channel at Behr Process Corporation. “The new features provide our pro customers with simplified access to leading online tools that will help their businesses thrive.”
 


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