Welcome Guest to Coatings World    Login || Register
Last Updated Friday, November 21 2014
Print

BASF Launches Master Builders Solutions Global Construction Brand in N. America



Published January 17, 2014
Related Searches: Sealants Construction Chemicals
BASF has launched its new global brand, Master Builders Solutions, for the construction industry into the North American market. The global brand reflects BASF’s commitment to the construction industry and includes a wide range of construction chemical solutions previously sold under a variety of well-known specialty brands. It will be completely rolled-out worldwide by the end of the second quarter 2014.

“With Master Builders Solutions, BASF combines its existing construction brands that have established a legacy of innovation, to create one globally recognized brand for its solutions to the construction industry,” said Tilman Krauch, president of BASF’s Construction Chemicals division. “This connected approach enables us to better meet the individual construction challenges of our customers.”

The portfolio of products and services marketed under the Master Builders Solutions brand includes chemical solutions for new construction, maintenance, repair and renovation of buildings and for infrastructure. It spans product segments such as concrete admixtures, cement additives, chemical solutions for mining and tunneling, sealants, waterproofing, concrete protection and repair products, grouts and performance flooring products.

“This one global brand is built on the strength of a number of successful specialty brands such as Master Builders, Sonneborn and Chemrex, which were responsible for more than a century of innovations in the construction industry,” said Dirk Bremm, senior vice president of Construction Chemicals Americas. “Combining innovation with the know-how and experience of a global team of more than 6,000 BASF experts forms the core of the Master Builders Solutions brand.”

The range of products and services marketed under the Master Builders Solutions brand features a new, global naming system, helping BASF to support customers and partners with high quality and consistent products and services around the world. This naming system utilizes the “Master” prefix combined with a descriptor of the product function or application, creating clarity and consistency in the product offering.

In North America, BASF is committed to supporting the growth of the construction industry through intelligent, sustainable solutions that solve the emerging challenges before us. With the comprehensive portfolio marketed under the Master Builders Solutions brand, BASF offers state-of-the-art construction solutions to support local partners in the North American market.

“We are proud to be part of the growth and progress in this region, partnering with our customers and offering solutions which are based on our global know-how and provided by our local experts,” said Bremm.


blog comments powered by Disqus
Receive free Coatings World emails
Sign up now to receive the weekly newsletter, and more!

Enter your email address:
Company Spotlight
BASF Corporation
100 Campus Drive
Florham Park, NJ, 07932
US
View Profile
Houchi Chemical Co., Ltd
No.56, Fu Chow Street
Taipei, Taipei, 100
Taiwan
View Profile
Sunin Machine Co., Ltd.
No.96, Chiao Ho Rd ,Chungho Dist
New Taipei City, Taiwan , 235
Taiwan Roc
View Profile
AZ Electronic Materials Co., Ltd.
No. 458-6, Sinsing Road Hu Kou Township Hsinchu Country 303, Taiwan
Hsinchu Country, Taiwan, 303
Taiwan
View Profile
Micro Powders, Inc.
580 White Plains Rd.
Tarrytown, NY, 10591
US
View Profile
Shamrock Technologies, Inc.
Foot of Pacific Street
Newark, NJ, 07114
USA
View Profile
Keeneyes
18F, No.85, Sec. 1, Chung-Shiao E. Rd.
Taipei, Taiwan, 100
R.O.C.
View Profile
Siltech Corporation
225 Wicksteed Avenue
Toronto, ON, M4H 1G5
Canada
View Profile
Lubrizol Advanced Materials, Inc.
9911 Brecksville Road
Cleveland, OH, 44141
US
View Profile
Follow Coatings World On