“Kids’ Lab offers great, hands-on programs that encourage families to explore and experiment together,” said Paul Hoffman, President and CEO of Liberty Science Center. “Now in its fifth year, this partnership between LSC and BASF has helped nearly 4,200 children discover the exciting world of chemistry.”
Each lively and interactive 45-minute lab session focuses on a different concept of chemistry. This year, new labs Energy Loves Produce, Chemistry is Bananas!, Happy Hands, and Sink or Float? have been added to complement existing favorites.
“BASF is committed to helping provide science education through several important programs, because we realize that today’s students will be the innovators and leaders of the future,” said Robin Rotenberg, Vice President and Chief Communications Officer for BASF Corporation. “Our Kids’ Lab program at Liberty Science Center is just one example of how BASF encourages children to explore and discover chemistry in the world around them.”
Participants in Kids’ Lab receive a lab apron, a certificate of participation and a pouch filled with other takeaway items. Appearing on these materials is the Kids’ Lab mascot, morpH™, a cartoon-like element that can “morph” into any of the basic forms of matter – a solid, liquid or gas.
Kids’ Lab is offered free with paid LSC admission or membership. Reservations are recommended and can be made by calling 201-253-1310 or visiting the box office at LSC. To learn more and to check the schedule, please visit www.lsc.org/basf-kids-lab.
Developed by BASF to help children explore and understand the important role chemistry plays in their everyday lives, Kids’ Lab was established at BASF’s global headquarters in Germany in 1997. The program is currently available in 16 countries worldwide. Since 2010, more than 40,000 students have participated in Kids’ Lab programs throughout the United States, Canada and Mexico.
BASF supports several programs in North America that foster science literacy in students from grades one through 12. These programs encourage students to enjoy and pursue their interest in science and explore career possibilities in the fields of science, technology, engineering and math.
In 2012, BASF was recognized for excellence in science education by both the New Jersey Chapter of the Public Relations Society of America and the Society of Chemical Manufacturers and Affiliates.