Welcome Guest to Coatings World    Login || Register
Last Updated Monday, March 2 2015

Axalta Unveils Cromax Pro, a WB Basecoat with Low VOC Emissions for Automotive Industry

Published March 28, 2014
Axalta Coating Systems, one of the leading global suppliers of liquid and powder coatings, introduced its next generation waterborne basecoat Cromax Pro in India. Cromax Pro, a part of the Cromax family of products, features advanced waterborne automotive coating technology that enhances productivity and helps to decrease the auto industry's overall environmental footprint, facilitating the sustainable development of India's automotive industry. Cromax Pro also increases productivity in the refinish body shop. This launch reflects Axalta's commitment to expand its business in India and demonstrates the company's desire to continue to provide resources to help its customers improve their business.

As a waterborne basecoat, Cromax Pro produces lowered emissions of volatile organic compounds (VOCs) and satisfies European and North American environmental regulations. Two attributes of Cromax Pro enhance productivity. Cromax Pro uses a wet-on-wet application that can be applied more quickly than products that require a “flash” to dry between coats. The product's high coverage formulation system requires only one and a half coats for full coverage which translates into faster refinish cycle time in the body shop. This innovative process enables body shops to coat vehicles quickly with excellent results.

“We understand that the world is shifting to embrace a more sustainable industrial model, and we are committed to building on our legacy as coating leaders and advancing our industry's transformation to offer sustainable solutions,” explains Axalta Chairman and CEO Charles Shaver, who is in India at the time of the launch. “Our recent investments in Germany, China, and Brazil to expand our waterborne production are intended to support our OEM customers who wish to add waterborne lines in their paint shops and our refinish customers who seek increased productivity.”

The need for sustainable products that help protect communities and meet international environmental standards accompanies the growth of India's automobile industry. Sobers Sethi, Axalta Asia Pacific Vice President, explained, “Our new product addresses our customers' needs – high performance, increasingly productive and water-based coatings. India is one of our priority markets in Asia Pacific and we are constantly seeking new ways to support our customers in the region through local manufacturing and R&D. The introduction of Cromax Pro in India is a demonstration of our intent to develop sustainable solutions that offer our customers productive and environmentally responsible options for their refinish body shops.”

As a high-technology coatings company backed by more than 145 years of product innovation, Axalta aims to deliver exciting colors and solutions to meet the challenges of a changing world in the refinish segment. Cromax Pro comes with a complete tint range and color formulas that are designed to offer excellent color accuracy for the most demanding refinishers. Available in Europe, North America and many countries in Asia, Cromax Pro strives to provide Indian body shops with a productive repair system that reliably delivers the right color on every vehicle, every time. Axalta's customer-focused philosophy is further exemplified by its cutting-edge color tools, which provide customers with technology that offers fast and easy access to color formulas and perfect color match.

Axalta India has a growing network of over 400 distributors and over 1,200 body-shops supported by offices and regional training centers in Mumbai, Gurgaon, Kolkata, and Bangalore, and local manufacturing capabilities at its Baroda Savli plant. Axalta India has received multiple awards from customers for excellent performance and service commitment over the last decade, highlighting its commitment to leading the industry in service and innovation.

blog comments powered by Disqus

Receive free Coatings World emails
Sign up now to receive the weekly newsletter, and more!

Enter your email address:
Company Spotlight
Sunin Machine Co., Ltd.
No.96, Chiao Ho Rd ,Chungho Dist
New Taipei City, Taiwan , 235
Taiwan Roc
View Profile
AZ Electronic Materials Co., Ltd.
No. 458-6, Sinsing Road Hu Kou Township Hsinchu Country 303, Taiwan
Hsinchu Country, Taiwan, 303
View Profile
Shamrock Technologies, Inc.
Foot of Pacific Street
Newark, NJ, 07114
View Profile
Micro Powders, Inc.
580 White Plains Rd.
Tarrytown, NY, 10591
View Profile
Siltech Corporation
225 Wicksteed Avenue
Toronto, ON, M4H 1G5
View Profile
18F, No.85, Sec. 1, Chung-Shiao E. Rd.
Taipei, Taiwan, 100
View Profile
Houchi Chemical Co., Ltd
No.56, Fu Chow Street
Taipei, Taipei, 100
View Profile
BASF Corporation
100 Campus Drive
Florham Park, NJ, 07932
View Profile
Lubrizol Advanced Materials, Inc.
9911 Brecksville Road
Cleveland, OH, 44141
View Profile
Follow Coatings World On