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Axalta's Brilliant Flames Bedazzle Jeff Gordon Pediatric Treatment Room



Published April 14, 2014
Last week's ribbon cutting and unveiling of the Jeff Gordon Children's Foundation's (JGCF) treatment room at the Children's Blood and Cancer Center, part of Dell Children's Medical Center of Central Texas, revealed an Axalta Racing theme.

An action shot of the No. 24 pit crew graces a large wall from floor to ceiling.  This picture epitomizes teamwork, energy and strength. Not to be outdone, the cabinetry has elements that replicate Gordon's team's toolboxes.  Painted in a fiery red color, the cabinets show off the brilliant, blazing flames that are similar to those on the No. 24 Axalta Chevrolet SS Gordon drives.  "We couldn't be more thrilled with how the room turned out. We support Jeff Gordon on the track when he races each weekend and off the track with the wonderful work his foundation does," says Lisa Miree-Luke, Axalta Corporate Affairs Leader for North America. "We hope the amazing children who spend time here will enjoy their surroundings."

The funds to sponsor the room were raised by volunteers from the Austin Chapter of the JGCF Promise Circle with a significant contribution made by the Austin office of CBRE Group, Inc.  The Promise Circle members work in their communities with leading cancer treatment centers.  The mission of the Promise Circle is to serve as advocates for children with cancer and to provide support services to these children and their families.


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