These new concepts demonstrate the company's continued commitment to developing products for unique segments of the Coatings market. While many other polymer companies are focusing resources on large volume segments, MCP is helping the formulation expert with the broadest chemistry options to meet their customer's unique needs. Many of these solutions can be found in the Performance Coatings selection guide. It is important to note, though, that MCP's novel approach of developing its acrylic polymer emulsions 'one customer at a time' provides project options not normally available to innovative formulators. Details on these products and others can be obtained in the Performance Coatings and Construction Selection Guides.