Valspar and Lowe’s have introduced Valspar Reserve Paint + Primer with HydroChroma Technology, super premium paint designed to revolutionize the way consumers paint their homes. Created to deliver durability that stands up to real-life applications, Valspar Reserve resists more staining, scrubbing and fade than any other paint on the market today.
According to Valspar, its Valspar Reserve interior paint is 40 percent more durable with superior stain and scrub resistance, making it ideal for all applications in the home. In addition to increased durability, the exclusive HydroChroma Technology, a water-based colorant system with super-strength pigments, offers a broader range of deeper, more vibrant colors. This technology allows consumers to color match more precisely while delivering exceptional one-coat coverage even over dark colors and bold patterns.