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AkzoNobel's Awlgrip Brand Selected for Sea Ray's New Luxury Yacht

Published May 28, 2014

AkzoNobel's premier Awlgrip brand has been selected as the preferred topcoat supplier to Sea Ray, the world's leading manufacturer of superior quality pleasure boats ranging from 18 to 65 feet.

The announcement follows the recent unveiling of Sea Ray's L650 Fly – a flagship of the company’s new L-Class line of luxury yachts – which features Awlcraft SE metallic topside paint in Aurora Gold.

"Every square inch of an L-Class yacht is designed with one purpose – to achieve the perfect balance of style and substance," explained Ron Berman, Sea Ray's vice president of Product Development and Engineering. "We made very deliberate decisions at every stage, including using Awlgrip, to ensure that we were crafting not just a boat, but a better boating experience."

Added Conrad Keijzer, AkzoNobel's executive committee member responsible for Performance Coatings: "As a leading paint and coatings supplier, we constantly push the boundaries of aesthetics and functionality and are delighted to have partnered with a renowned company such as Sea Ray. "Our leading OEM coatings provide a wide range of brilliant colors, allowing boat dealers to offer their customers the greatest choice and most creative designs. They also add important functionality to surfaces, enhancing a vessel's lifetime and adding value to our customers’ products."

Awlcraft SE is a revolutionary, fast-drying topcoat. Available in custom colors that include metallic and effect finishes, the product can be repaired and buffed without compromising performance.

Commenting on the partnership with Sea Ray, Fred Daoust, general manager of AkzoNobel’s Yacht business in North America, said: "We are thrilled to have the opportunity to work with Sea Ray and are very pleased with the end result on the L650 Fly."

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