Adams has deep knowledge of DIY across Europe, having been CEO of Maxeda DIY in the Netherlands and Belgium, and having spent 16 years at Kingfisher. George was President of the EDRA, the European DIY retailers association, for 2 years.
He will be responsible for developing J.W. Ostendorf with British and French accounts across Europe.
Michael Ostendorf, chairman and CEO of J.W. Ostendorf said: "We are thrilled to welcome George to JWO. He brings immense knowledge of DIY in both the UK and France and across Europe to the group".
JWO produces paints, trim and wood stains in Europe´s most modern paint factory at the head quarter in Coesfeld, Germany and at the French division Renaulac with a production site in Cestas/Bordeaux. The JWO group is ranking among the top ten producers of decorative paint worldwide.