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Creating Global Synergy through Regional Alignment

June 25, 2014

Chromaflo Technologies, has recently taken several steps toward strengthening its organizational framework regionally, and further improving synergies as a leading global supplier of colorant systems, chemical and pigment dispersions.

Dr. Brij Mohal, former global V.P. of Marketing and Technology, will take on the newly created position of Vice President and Managing Director - Americas. Mohal will retain his global responsibility for technology initiatives. Concurrently, Chromaflo has transitioned Mr. Larry Haines from his role in Strategic Business Development to serve as Coatings Business Director, Americas.

“This structure will create a stronger, more focused team, which will result in a more cohesive regional and global platform,” stated Scott Becker, President and CEO of Chromaflo Technologies. “The result is improved focus on our customers.”

As Managing Director, Mohal will focus on improving processes in the Americas with a strong emphasis on customer satisfaction and technology development. 

Haines will be responsible for planning and implementing sales initiatives and overseeing marketing and technical service in the coating’s markets throughout North and South America.