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Benjamin Moore Gives Vinyl Siding a New Look with Regal Select Exterior REVIVE

July 15, 2014

Benjamin Moore's  newest product offering is Benjamin Moore Regal Select Exterior REVIVE, a premium paint specifically formulated with Vinyl-Lock technology to provide superior adhesion and durability to vinyl siding and trim. For the first time, homeowners can put a personal touch on their home’s exterior by giving it a refresh coat with hundreds of color options that are specifically made for vinyl finishes.

Benjamin Moore is answering the needs of homeowners, as research* shows seven out of 10 homeowners did not know they could paint vinyl siding and those considering painting, would prefer specialty paint (*Source: Benjamin Moore proprietary research study, 2013). With REVIVE, homeowners can give their faded vinyl exterior a makeover. Now available at Benjamin Moore retailers throughout New England, the Northeast and Midwest, REVIVEwill roll out nationwide later in 2014.

“Benjamin Moore is excited to once again provide the paint and colors to meet the needs of today’s homeowner, no matter the surface,” said Mike Searles, president and CEO of Benjamin Moore & Co. “With REVIVE, our customers can be confident their vinyl siding will get the durability and protection it deserves, along with the color freedom expected from Benjamin Moore.”

REVIVE, which is specially formulated with Vinyl-Lock technology for optimal adhesion and to fully cover previous color and faded areas, is an extension of Regal Select Exterior, Benjamin Moore’s premium waterborne paint. REVIVE is highly durable and resists cracking, peeling, fading and helps prevent buckling or warping over time. Offered in hundreds of colors safe for vinyl, REVIVEdelivers a beautiful low lustre finish for a long lasting look.