Coatings for Industry (CFI), a direct-to-contractor supplier of industrial coating products, announces it has hired flooring industry veteran Jim Peterson as its Industrial Sales Manager. In this role, Peterson will be in charge of business development and will service existing customers across CFI’s various product categories.
Peterson previously served as president of Criterion Flooring Systems, an industrial floor coatings company in Elkridge, Md. Specializing in installing epoxy and urethane flooring in auto service centers and firehouses, Criterion Flooring Systems has been a longtime CFI customer.
Prior to his 17 years with Criterion, Peterson was a production supervisor and research and development engineer for Heraues Electro-Nite Co. in Philadelphia.
“Jim Peterson’s years of experience as both a contractor and a CFI customer give him an innate knowledge of the industry from the perspective of installer and end-user, and we expect he’ll use that to deliver exceptional service to our existing contractor base and to mine new customers,” said CFI President Kevin Klotz.
Peterson holds an associate degree in mechanical engineering from Pennsylvania State University. He lives in Elkridge, Md., with his wife and four children.