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Axalta Coating Systems Previews its Presence at NACE|CARS 2014

July 30, 2014

Axalta Coating Systems will have a major presence at the annual NACE|CARS Expo and Conference in Detroit, Michigan. The show will be held at COBO Center located at 1 Washington Blvd. on July 30 – August 2.  Axalta booth #18000 will feature a number of Axalta's leading refinish products as well as the company's 2013 Sustainability Report.

The booth will highlight Cromax® Mosaic™, a fully featured collision repair basecoat system, engineered as an alternative to waterborne, and designed to still meet VOC regulations in most U.S. states and Canada.  Show attendees can talk with company representatives and learn more about the system through eLearning training modules in the Axalta booth or they can be viewed at

Standox® and Spies Hecker® UV primers will also be featured.  They were developed with speed and productivity in mind.  These unique primers work in conjunction with the new Axalta UV LightCoat™ wands/lamps designed to allow UV light to quickly expose a newly painted surface and revolutionize the capability of UV technology for collision repair.

The booth will also feature the "Axalta Pit Stop."  The No. 24 Axalta Chevrolet SS, called Brilliant Flames, makes laps around the race track, but show attendees making laps around the expo floor are invited to make a pit stop in the Axalta booth to enjoy some freshly brewed coffee and cappuccino while they relax, recharge and connect.  The Axalta Pit Stop Café will feature comfortable seating and phone charging stations.  Attendees can also participate in a game called The History of Innovation where they can test their ability to match noteworthy events on the Axalta timeline.

After more than a year as a newly branded company, Axalta has been moving full speed ahead and recently launched its first sustainability report as an independent organization. The report highlights the company's commitment to sustainability by providing performance data and featuring stories, photographs and graphics to illustrate the company's track record.

Axalta is also a sponsor of the Collision Repair Executive Symposium (CRES) that will take place on Friday, August 1 at COBO Center, and focus on business growth for the owner, executive, and multi-shop operators (MSOs).  The symposium will feature a variety of industry speakers presenting on market dynamics, maximizing capacity utilization, changing vehicle design, increasing repair complexity and anatomy of acquisition.

"Axalta Coating Systems is pleased to be a part of NACE once again and support the  symposium," says Nigel Budden Axalta Vice President and head of its North American business.  "A lot of exciting things are happening at Axalta and we are pleased to feature some of our latest products like Cromax Mosaic.  We welcome everyone to stop by Axalta's booth where they will find a knowledgeable team, eager to provide an overview of learning opportunities. "

NACE (North American Conference and Exhibition) is dedicated to the collision and service repair industries.  This event, produced by the Automotive Service Association, will provide shop owners, managers, estimators, technicians, insurance professionals, and students the most-up-to date information on the latest repair procedures, equipment and technology.