To introduce the new, beautiful “Catalano 4.0” Axalta partnered with BD to organize a summer event. The event was held at the BD showroom in Barcelona. The showroom was decorated with five Catalano benches, placed on top of industrial pallets to draw attention to the main attraction. More than 150 people attended the event, primarily architects and designers.
Architects Lluis Clotet and Oscar Tusquets created the Banco Catalano in 1974, shortly after founding their company Barcelona Design. Clotet and Tusquets are highly regarded for their concept and design of the Catalano and are considered revolutionaries in the realm of urban furniture design. The bench was inspired by the work of early 1900’s architect Antoni Gaudi for the Güell Park in Barcelona, and has become a highlight in Spanish design. Axalta will seek to continue to support BD Barcelona Design with future projects.