Benjamin Moore has launched Bendoku, a mobile puzzle game that challenges users ability to distinguish and arrange colors. Bendoku turns color palettes and color theory into an interactive game featuring three Benjamin Moore signature color collections: Color Preview, Affinity and Williamsburg.
"With so many Consumers today utilizing mobile technology for every facet of their lives – whether shopping online, connecting with friends via social networks or playing the many games available – we saw an opportunity to create a fun and interactive experience that brings the Benjamin Moore brand to a new audience," said David Melan, executive vice president and chief marketing officer at Benjamin Moore. "Benjamin Moore is excited to bring Bendoku to this active marketplace and give those many color-loving consumers a new way to play and explore color."
In Bendoku, players complete levels by moving paint color chips onto a puzzle board completing blends from one color to another. There are a total of 250 levels, each increasing in difficulty. As users progress through levels they can save their favorite colors and share them on Facebook and Twitter. Players can also promote their color expertise via social media when each color collection level pack is completed.
Bendoku is free and now available in the Apple iTunes, Google Play and Amazon