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BASF Explains the Science of Pigments with Segment on “The Henry Ford: Innovation Nation

BASF Explains the Science of Pigments with Segment on “The Henry Ford: Innovation Nation

12.07.15
From automobiles to house paints to the world’s most recognizable brands, color touches virtually every aspect of life. On Saturday, November 21, 2015, BASF will explore the science of pigments and how they bring color to our world with a segment on the “CBS Dream Team, It’s Epic!” television series  “The Henry Ford: Innovation Nation with Mo Rocca.”

“There’s science behind how colors are created, how special effects can be added to color, and even how color can have functional benefits – such as keeping surfaces cool or protecting them against the elements,” said Robin Rotenberg, Vice President and Chief Communications Officer for BASF in North America. “We have teamed up with the Henry Ford Innovation Nation to showcase the innovative work being done with pigments in BASF’s labs in Charlotte, North Carolina, and Southfield, Michigan.”

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