BASF Coatings wins award at Materialica
Published November 7, 2011
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After its win in the Automotive Brand Contest, BASF Coatings’ XFine has now received the 2011 Materialica Design & Technology Silver Award for its color innovation in the category surface and technology. Designer Mark Gutjahr and Stephan Schwarte, head of color development, accepted the prize at the Materialica, 14th International Trade Fair for Materials Applications, Surface Technology and Product Engineering in Munich, Germany. XFine is the designation for an intense metallic special-effect paint. The color appears particularly bright on the edges of the car body, while it has a very dark effect when viewed from the side. This transition back and forth from bright to dark highlights the contours of the car body. The MunichExpo Veranstaltungs GmbH has presented the Materialica Design + Technology Award for eight years. The main focus of this award is on aerospace, automotive, engineering, sports and technical consumer goods.
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